The Scarcity Paradox
The Scarcity Paradox: What Hermes can learn from Ferrari. This morning, a story about Hermès caught my attention. UBS has downgraded Hermès from Neutral to Sell, cutting its 12-month price target from €1,695 to €1,168. But it wasn’t the downgrade itself that interested me. It was the reason behind it. UBS believes that as Hermès…










