Welcome to the Glossary
This page defines key business, marketing, and investment terms used across Karen Newton International. Whether you’re just starting out or refining your strategy, this glossary of quick explanations will help you move forward with clarity and
A
- Affiliate Marketing
- A business model where you earn a commission by promoting other people’s or company’s products. You don’t create the product — you simply refer customers using a special tracking link.
- Ani
- An AI-powered niche finder developed by Karen Newton International. Ani helps entrepreneurs discover profitable niche markets based on interests, keywords, and demand — fast and free in memberships and selected courses
- Asset Classes
- Categories of investments with similar characteristics. Common classes include equities (shares), property, commodities (like gold/silver), cash, and digital assets like cryptocurrency.
B
- Bullion
- Physical precious metals such as gold and silver, typically in bar or coin form, used as a hedge against inflation and economic uncertainty.
C
- Conversion Rate
- The percentage of visitors who take a desired action on your site — such as signing up, clicking a link, or making a purchase. Higher conversion rates mean more results from the same traffic.
E
- EEAT
- An SEO framework used by Google to evaluate content quality. It stands for Experience, Expertise, Authority, and Trust. The more EEAT your site has, the better chance you have of ranking well.
F
- Financial Education
- The process of learning how money works — including budgeting, investing, asset classes, risk management, and economic cycles — to make informed financial decisions and build long-term wealth.
G
- Gold-to-Silver Ratio (GSR)
- A metric that shows how many ounces of silver are required to purchase one ounce of gold. Investors use it to assess which metal is undervalued and to time conversions between the two.
- GPT
- Short for Generative Pre-trained Transformer, it’s an advanced AI model developed by OpenAI. Tools like ChatGPT use GPT to generate content, answer questions, and automate tasks in business.
L
- Lead Magnet
- A free resource you offer (like a guide, checklist, or tool) in exchange for a visitor’s email address. Lead magnets are used to build your email list and begin building trust with your audience.
M
- Multiple Income Streams
- The practice of generating income from various sources—such as business, investments, property, or side hustles—to increase financial security and reduce reliance on a single income.
N
- Niche
- A specific segment of a market defined by shared needs, interests, or problems. Choosing the right niche helps you stand out and attract a loyal audience that trusts your recommendations.
P
- Passive Income
- Money earned without direct, ongoing effort — after the initial setup. Examples include affiliate commissions, rental income, and dividends. In business, passive income lets you earn while you sleep.
- PCA (Price Cost Averaging)
- An investment strategy where a fixed amount is invested at regular intervals regardless of asset price, helping reduce the impact of market volatility over time. Commonly used in share investing.
R
- Recession
- A significant decline in economic activity that lasts for an extended period, typically visible in GDP, employment, and consumer spending. Often marked by fear and uncertainty, but also a time of opportunity for prepared investors.
S
- Safe Haven Asset
- An investment expected to retain or increase in value during market turbulence. Gold and silver are traditional safe haven assets.
- Sales Funnel
- A step-by-step process that guides a visitor from first contact to purchase. A funnel might include lead magnets, emails, webinars, and sales pages — all designed to move people closer to buying.
- Smart Entrepreneur
- A term used throughout Karen Newton International to describe business owners who focus on long-term strategy, multiple income streams, and sustainable wealth — not just quick wins.
T
- Transfer of Wealth
- A shift in financial resources from one group to another, typically occurring during economic downturns when prepared investors buy undervalued assets while others are forced to sell.
W
- Wealth Strategy
- A structured plan that outlines how to accumulate, protect, and grow wealth over time. It often includes diversified investments, income planning, and recession-resistant tactics.