Overcoming the Fear
If you have never invested in stocks or shares taking that first step is very difficult. Even harder is overcoming the fear of investing.
Within our training programs we cover 4 category investing – business, property, paper and cash. Investing in shares is under the paper category and the one our members struggle with the most. It’s not that they don’t understand shares. It’s not that they haven’t done their research and chosen a share. It’s not that they haven’t monitored the shares they’ve chosen and put them in a watch list. It isn’t the actual share investing that’s a problem. They just can’t get over the fear of what happens if the price goes down. The fear is so great that some never progress any further with shares and only ever build the other 3 categories.
So, how do we help our clients overcome this fear?
We teach them about mindset and how mindset is 80% of investing whether it be business, property, shares or cash.
We warn them that the biggest hurdle they will have to overcome is fear. The very first purchase they make will always be the most difficult one.
We teach them very simple strategies to start their portfolio and build their confidence.
We talk to them about their finance goals and their lifestyle goals and how share investing is a key part of achieving those goals.
You see, when it comes to overcoming fear there has to be a greater need that will encourage you to take the first step. If you buy shares, or buy property, the very first purchase is always the most difficult to do. The fear of the unknown, the fear of losing money, the fear of not getting the result you want is always there.
My business partner, Pete, is an amazing storyteller. He has an incredible story he tells about overcoming fear where the need for basic life essentials such as food and water is so desperate that the fear is overcome to ensure survival.
Clients have the choice to work with us or not. If they work with us one of the categories we expect them to work in is the share market. It is then essential for them to overcome the fear and do their first investment. Amazingly, once that first share purchase is made they are soon building their portfolio, enjoying the learning process and thriving as a share investor.
If you really are interested in being a share investor, if you do want to build your wealth and dream lifestyle, can you overcome the fear of the first purchase?
What is Niche Marketing and Why is it the Key to Building Your Online Sales?
How often have you heard the word Niche and wondered what on earth is the person talking about? There is an assumption everyone understands niche marketing but like you I too was once a beginner in online marketing and sales and the word niche was not part of my vocabulary. So, let’s start are the very beginning to understand what is Niche Marketing and why it is key to building your online sales.
Golf is a sport played by millions. It generates on average 500,000 searches per month. That is 6 million searches for the word golf per year on google. If you are trying to sell golf clubs in the golf market unless you have a very high advertising budget you would be so low down the search engine rankings that it is highly unlikely your product will be seen.
However, if you did a word search on US Open Golf that has an average of 8500 searches per month or 102,000 searches per year. There is a much better chance of your golf clubs being higher up the rankings for US Open Golf than just the word Golf.
US Open Golf is a Niche. Simply, you are identifying a smaller part of an industry and specialising in that area. You could narrow the search parameters even more by using the term best golf clubs for US Open Golf. It creates an even smaller niche and has the best opportunity to get your advert or your website top of the search engine making sales more likely.
Potential Buyers will only Search Top Entries of Search Engine
Most potential buyers will only search the first page of google when looking for information or a product. Bear in mind, the top couple of search results are paid for advertising then you must rank in the top 5 -6 to be seen by your potential customers. The narrower your area of expertise the easier it will be to rank higher and get onto the first page for google searches.
In January 2020, Google altered the algorithm for identifying websites it will categorise to go top of an engine search. So, it’s not just about the niche you are working in, it is now about the amount of expertise you have as the originator of content and the amount of content you have on your website. The more content, the better the ranking providing it is good content and you are authoritive with your content.
Be the Authority on Your Niche
The better you know your niche market, the better content you can write and the more authoritive you will appear with your writing. This will ensure your website is top of the search engines and provide quicker access to clients. It should be noted, that typically, one to two percent of people who land on your website will click on a link to a product. Only 1-2 percent of those who click through will actually buy your products. Selling through a website is a numbers game. Getting a high number of people to your website is the first part of getting the sales. Getting higher up the search engine is the key to that.
This is why yourniche market is key to building your online sales.
Think & Grow Rich – Napoleon Hill
Ask any guru for a list of their top 10 books for motivation and wealth creation and the chances are they will include Think & Grow Richby Napoleon Hill. Originally published in the 1930’s, this book would have been amongst the first in the Law of Attraction Genre together with the other book I reviewed, The Science of Getting Rich by Wallace Wattles.
When studying the Law of Attraction, there is a consistent negative theme from many, that it doesn’t work. They assume you just think what you want and hey presto it turns up. However, there are additional steps needed to make it work. Think & Grow Rich outlines in 15 chapters the processes and activities needed to manifest what you want through Law of Attraction. For this reason alone, it has become a classic to go reference book.
It’s important to realise, this book was written in 1930’s America, when the country was going through the great depression. There were successful businessmen such as Dale Carnegie, JP Morgan, JD Rockefeller and Henry Ford who were all part of the Industrial Age Boom. They became very wealthy very quickly. As people were struggling during the great depression it was important to offer hope and motivation to the population. This book was promoted as a self-help and personal development book. By the time of Napoleon Hill’s death in 1970 the book had sold 20 million copies. By 2015 it had sold over 100 million copies.
Hill spent more than 20 years studying the rich to determine the qualities, habits and attributes they had in common to achieve their success. As a result, he wrote the book The Law of Successcovering 19 Principals for success. Think & Grow Rich has a concise 15 principals
· Thoughts Are Things
· Specialised Knowledge
· Organised Planning
· Power of the Master Mind
· The Mystery of Sex Transmutation
· The Subconscious Mind
· The Brain
· The Sixth Sense
· The Six Ghosts of Fear
While the book is about obtaining wealth in money, the principals within this book will help the reader, who applies the principles to achieve whatever they desire.
As the book jacket says, read yourself into a fortune. The book will teach you the secret. It will show you not only what to do but how to do it. If you learn and apply the simple basic techniques revealed in the book you will have mastered the secret of true and lasting success. And you may have whatever you want in life.
The great personal development coach Bob Proctor, says he reads this book every day. Just look at how successful he has been in his life. Tony Robbins says his book Awaken the Giant is based on this book. What can the book do for you?
Having read and practiced the principles within this book and enjoyed some of the benefit I can understand why this book is consistently in the top 10 books recommended. Think & Grow Rich is a genuine classic whose teachings work if you are willing to learn.
The Formula for Wealth
My life was changed by a car crash that left me unable to walk. Little did I realise at the time, that the two years spent learning to walk again was also teaching me the skills I would need to go from Zero to Millionaire. Also, unable to work, I had to find a way to make a living. Today as I look back over that period, I realise I was practicing the skills that would help me develop the Formula for Wealth.
Once fit and back on my feet again I started to put into practice what I was learning. There were ups and downs, successes and failures until I hit the right formula for wealth which I continue to use today.
Start a Business
It all starts with a business. But don’t panic, you don’t need to be spending tens of thousands in buying equipment, renting properties and employing staff. Today’s businesses are created online. Books, ebooks and audiobooks are all created, self-published and sold online. Information Products are bundled together including books, videos and reports all providing a solution to a problem your client has. They can easily search Amazon for guides to help them from fixing a leaky pipe to legal advice or simply click on a link to a product you recommend and you receive a commission if they buy.
Your household junk is someone else’s treasure and there’s no better place to buy and sell than ebay. Little do people realise they are running a little home-based business with their accounts making money for each item they sell. It is then quite easy to upscale your account and become a power seller on ebay making thousands a year.
Tutorials are one of the best Niche Markets for YouTube. If you have knowledge or skills that can be recorded in a video and uploaded to your Youtube account then you can start to make some money from advertising and product recommendations. Product Reviews are very popular, as people want to see what an item looks like taken out of packaging before they buy it. A link in your review could soon see you earning commissions on sales.
There are so many opportunities to start small and begin an online business then upscale as you attract viewers to your channel
Income from your online business provides cash to invest in….
I have mentioned in a previous blog about investing in shares using ISAs. Yet when you are first starting to invest finding an extra one or two hundred pound a month can put a strain on your finances. Starting a small business as mentioned about quickly brings in the cash to purchase shares.
Simple strategies for creating monthly income from your shares can soon see your investment providing sufficient income to invest in….
You may not realise that you can start investing in property from just £1. There are ways to control properties and earn an income from them as though you own them from just £1. Have a little more to spend and you can get other people to source the deals for you.
If you particularly want to own property then shares provides an excellent way of saving the money you have made from your business until you can afford to purchase a property.
Protect Your Investments
The Global Economy has many ups and downs affecting your investments in the Share Market and Property. However, you can hedge the ups and downs with Bullion. In particular, Gold and Silver Bullion. When economies are in recession Gold and Silver tends to go up protecting the losses on your other investment with the growth in your bullion investment. This generates cash with which to buy more shares and property at depressed prices so when the markets start to recover again you achieve enormous growth. It is what we call a Transfer of Wealth. (more about this in future blogs)
The formula for Wealth
click the above photo to view video
So now you have the formula for Wealth. Start a business, invest the money you make into shares. Once you have enough in your share account buy property and then protect it all with bullion. Play the ups and downs of the markets. Repeat until Rich.
For more information about investing visit my youtube channel
What is an ISA AcounntThere are currently 4 different types of ISA for anyone 18 years old and over.
An ISA (Individual Savings Account) is a wrapper that goes around certain approved type of savings that allows the saver to earn income tax free. There is a limit on how much can be saved per year which for 2019/20 is £20,000 for an over 18 years old ISA account. An ISA is an excellent way to save and invest as you don’t pay income tax or capital gains tax on the income earned within the ISA which has the effect of allowing your investment to grow quicker as you get to keep all the money you make. In addition the government does not require any earnings from an ISA account to be declared on a tax return.
1. Cash ISA
2. Stocks & Shares ISA
3. Innovative Finance ISA
4. Lifetime ISA (saving allowance into this account is £4000 per year)
For under 18 year olds there is a Junior ISA. The saving allowances for 2019/20 is £4368. There are two types of ISA for under 18 year olds
1. Cash ISA
2. Stocks and Shares ISA
The saving allowance for both over 18 and under 18 years old can be split between any of the ISA’s if you qualify to hold that type of ISA. As an example, if you are over 18 year old, you might hold an Innovative Finance ISA and a Stocks and Shares ISA so your £20,000 savings allowance could be split between both of those accounts. As long as you qualify under the criteria, you can hold all for ISA accounts.
What is the Qualifying Criteria for an ISA account?
· From the age of 16 any UK resident can hold a cash ISA account.
· 18 years old and over can hold a stocks and shares ISA and an Innovative ISA account provided they are a resident in the UK
· A Lifetime ISA account is for anyone over 18 but under the age of 40
What can you save in an ISA?
There are different types of savings which can be included within the ISA Wrapper.
Cash ISA – this can include any money that you hold in a bank savings account; a building savings account; there are also some investments run through NS&I (National Savings and Investment) a government state owned savings bank which also qualify for Cash ISA.
Stocks & Shares ISA – the investments included in this type of ISA are shares in companies; unit trusts and investment funds; corporate bonds and government bonds. Not all of these types of investments will qualify to be included in an ISA. You will need to verify which ones can. If you are investing in shares, when looking at the overview page of the share, it will normally say simply “yes” or “no” that it can be included in a Stocks & Shares ISA.
Innovative Finance ISA – was set up to allow people who loaned money through Peer-to-Peer Lending – loans made to individuals and businesses through alternative platforms other than banks - to be able to offset taxes on the income they earn. It has now been expanded to included crowdfunding debentures. The debentures are investing in businesses through buying the debt that the business owns.
Lifetime ISA – this account was set up to help save towards your first home or retirement. You can add Cash or Stocks & Shares into this account between the age of 18-39. The limit is £4000 per year and the government will contribute a 25% bonus to the account, each year, up to a maximum of £1000 per year. The money can only be withdrawn if you a) want to buy your first home b) you are aged 60 or over or c) are terminally ill with less than 12 months to live. As the government adds the 25% bonus each year, if the money is withdrawn prior to the qualifying criteriWhy an ISA is your Best Friend for Investing?
a above, they will charge a penalty so they can claw back the bonuses they have paid. With the Lifetime ISA there are rules about buying homes or transferring to the ISA to a different type of ISA. Whoever, your ISA is with, they will explain the rules.
How an ISA Can Be Your Best Friend When Investing
Most people when they invest, are hoping to build their wealth. However, it is not the money they want, it is the lifestyle that the money can buy. With the UK Government ISA’s this is recognised as if you want a savings account that pays a bit more money that a traditional savings account then the Cash ISA provides for this. Many organisations try to make them fixed term savings but there a flexible Cash ISAs that will allow you to save for a specific reason and then withdraw your funds while enjoying the benefit of tax-free interest on the account.
Over the past decade or so, the government has been encouraging the UK population to take more responsibility for their finances and future needs such as retirement or home care. Providing flexible ISA’s that allow the investor freedom of choice in the way they invest their money while providing them with incentives such as bonuses, free from income tax and free from capital gains tax style investments helps to encourage the public towards financial independence.
The investment allowance is a per year allowance. If you can save the £20,000 allowed this year and again next year and the year after you can generate a lot of tax-free interest, dividends and capital growth in a short time. This allows the power of the compounding effect to be far more effective in a shorter period of time. By this I mean that if you earned say £100,000 in dividends and had to pay say 40% tax, the amount available for reinvesting would be £60,000. Through an ISA the £100,000 earned would remain tax-free meaning the full £100,000 could be reinvested back into the investment. The investment grows quicker.
An ISA is your best friend for any type of saving or investment as the tax-free income and capital gains along with the bonuses paid through the lifetime ISA can accelerate your investment goals. Helping you to achieve the lifestyle dreams much quicker. Anything that helps you achieve your dreams and goals has be good.
The Science of Getting Rich by Wallace Wattles
For my first book review/recommendation I thought I would start with one of my all-time favourite books. This is one that I read over and over again. I also have the audio book playing over and over. The gems of information in here cannot be underestimated. If you want to know how to make money then this should be a must read for your library.
The book was originally published in 1910 but the points in the book are as valid today as they were over a century ago. This is an all time classic in the genre of Think and Grow Rich by Napoleon Hill.
In today’s world, it would be considered a type of Law of Attraction book but offers a bit more insight. Wattle speaks about the Certain Way of doing things. It talks about creation rather than competition as the path to generating wealth.
The concept of the book, is that the world has an invisible substance that is part of everything we do. Wattle refers to a substance that penetrates, permeates and fills every living space and how we need to tap into it. He also covers the way your internal thoughts create your external life. If you dwell on negative news, for instance, then your world will be filled with negativeness. I can particularly resonate with this as when I started building my wealth, I totally ignored the newspapers, television and all the people who said “you can’t do this or that”. It works to tune out all of the naysayers around you.
The second concept of the book I particularly like is that you are not in competition with anyone as there is and always will be plenty of abundance to go around. Your job is to be creative and generate the demand for your products and services so wealth comes to you. Bearing in mind, the book was first published in 1910, Wattles talks about the opportunities that abound in aviation where there is ample scope for creation rather than competition in the fields of rail transportation which were dominated by Rockefeller at the time. The other part about abundance, Wattle, discusses how there is no limit on the resources around us. If we need more soil to grow crops there is more soil available. If we want more gold or silver those resources will also be found as there is abundance all around us.
If you want a book that gives excellent advice in the principles of creating wealth, becoming rich, this book should be at the top of your reading list.
The Science of Getting Rich is a classic book which stands the test of time in relevance to overcoming the barriers we set ourselve preventing us from the creating the wealth we desire and in using the concepts within the book you can create a better wealthier life.
I have never liked SMART goals. To me it puts restraints on you and can stop you from achieving your dreams. There should be no restriction on your dreams other than the restrictions you choose.. The bigger you can dream the better the life you can create. Yet, using the SMART acronym, my goals would never be realistic, trackable or within a time frame. Instantly, you set yourself up for failure. Yet, you have the power to create anything you want in life. It's your choice.
Let your imagination run and dream of all the things you want to do, places you want to visit and the lifestyle and wealth you desire. The set your goals. Goals are there to be achieved. It doesn’t matter how realistic they are or how long you take to achieve them as long as you have the belief and desire to turn them into a reality.
I remember in 2000 sitting on a beach in Napier, New Zealand, watching the sun rise on a new millennium. I had plans and goals for the year. By June that year, I was back in the UK and for the next 8 months dealing with the death of 6 members of my family. My goals and dreams for the new millennium firmly put on hold.
By June 2001, the first goal was achieved. In September 2001 goal 2 was achieved and within the next 3 years I achieved each of the dreams and more. So, even though I was unable to achieve my goals in 2000, they were still there just waiting for me to take action and make them a reality.
Having a goal and a plan to achieve the goal are core to the success you want. You can have as many dreams as you desire but without a plan and without taking action on that plan you will never achieve them.
It doesn’t matter how long you take to achieve your dream. Time is not important as long as you achieve the dream.
It’s your Choice
Within each of us the power to create the life of our dreams. To become who we want to be. To achieve anything we desire. You can start right now. All you need to do is decide. It’s your choice.
You choose the dream. You choose the action you take. You choose how you achieve the dream. Nothing else matters. It doesn’t need to be a SMART goals it just needs to be something you dream about and want to turn into a reality. Don’t let SMART goals hold you back. It’s your choice.
Is there such a thing as good debt? The answer is yes. But how you define debt and turn it into good debt is the difference between being an investor and being a dreamer who hopes to become wealthy.
All debt can be turned into good debt simply through using the debt to buy an income producing assets that generates sufficient income to cover the debt payments and provide a little extra for you.
So, how does that work?
In business most people would expect to borrow to start a traditional business, for expanding an existing business or have an overdraft for day to day running operations. It is rare not to see a business which doesn’t have some type of loan or overdraft. In fact, it is often encouraged as a tax deduction and as a way of preserving capital. There is an expectation that the business will generate enough profit from the trading activities to make the monthly repayments on the debt. This is then seen as good debt.
With property, very few people have the luxury of buying a property outright with cash. They would obtain a mortgage for a set period of time. They live in the property paying the mortgage each month and at the end of the period they own the property outright. As strange as it might seem, that is bad debt. It is debt that doesn’t generate an income but relies on income from other sources to make the payments. However, if a property was purchased for business reasons such as rental or commercial uses and the income generated from the purchase is sufficient to pay the mortgage payment then this is good debt.
What are the different types of debts?
Mortgages – the number one way of buying a property. There are banks and lending institutions who specialise in mortgages. Basically, they provide money for the purchase of property. They put a charge on the property which is removed once the mortgage has been paid.
Bank Loans – can be a personal loan or a business loan. They are secured or unsecured. Secured usually being a charge on a property. Bank loans are for shorter duration of time around 5 years this can sometimes be longer up to 10 years.
Overdrafts – are flexible lending facilities which are expected to go fluctuate between credit and debit each month.
Credit Cards – are an alternative source of credit. They provide quick short-term lending.
Crowdfunding – can be used to raise funds for special one off projects providing instant access to funding
Peer-2-Peer Lending – group funding provided as an unsecured loan for small sums of money. Duration of loans usually around 1-5 years.
Used and managed properly debt can be good if it is used to acquire income producing assets.
What is an Income Producing Asset?
When I first started learning about investing, I was continually reading about Income Producing Assets. As someone who had never done any type of investing previously this was investment jargon. I simply didn’t understand it. Eventually, the more I studied the more I learned and the more I practiced the things I was learning the more it started to make sense to me. I should clarify here, that when I was learning investing there was no internet to refer to. I just had to read, learn, practice and repeat until rich. Today there is a lot more information on the internet and a lot more interpretations of Income Producing Assets.
Simply put, an income producing asset is something that generates income for you. There are thousands of different assets but if you apply my investment filter to them you will discover that they fit into one of four categories – business, property, paper or cash. So let’s look at each category and what qualifies within each category so you have the understanding and opportunity to build a wide range of income producing assets.
Most people think of a business as something that generates enough money to keep a roof over your head and food on the table. They rarely think of business as an investment. However, business is the first investment you can create, quickly, cheaply and easily. My definition of a business is something that generates money for you to put into other investment categories.
With the advent of eBay, Amazon, YouTube and the ease of building websites most people have at their fingertips easy to set up businesses for little or no money. You no longer need to spend thousands of pounds creating a business when you can look around your own home and sell items on eBay. Items which you no longer want or use. Don’t underestimate the value of what you have in your own home. Your unwanted items, your junk is treasure to someone else who will willingly pay you something to acquire it. The cost to you of setting up an eBay business is zero. You just pay a small commission to eBay once the item has sold. This is a very basic business but still an income producing asset.
Drop Shipping companies have opened up the world of trade on both eBay and Amazon to the extent that you no longer need to buy or hold stock in the hope that you sell something. Drop Shipping allows you to digitally stock a shop online and earn a commission from anything you sell.
I personally have an eBay account where I sell items that I no longer want or items I have come across on my travels which are extremely low cost and which I can sell for profit. As someone who writes a lot, I create paperback books, ebooks and audio books which sell through Amazon. Cost to create these products is just my time in writing or recording them. Yet, these products generate income month after month for many years.
What could you create on YouTube? I have watched people who do product or song reviews who have millions of viewers and as such are able to earn a decent income off the advertising on their channel. What do you know something about? Could you create an income from sharing your experience about an item you purchased or a song you listened to?
Think of all the thinks you search for online. If you are searching for it then you can be sure someone else is as well. You now have a possible Business and an Income Producing Asset.
Property is another income producing asset. While most readers will say, they need a lot of money to make money from property this couldn’t be further from the truth. Lease Options, Rent to Buy Options, Rent to Rent Options allow you to control a property without needing large sums of money. You might not own the income producing asset but you do control it. By controlling it, you have the opportunity to make money from it with the aim of purchasing it some time in the future. It’s very much a try before you buy concept.
My own property portfolio is a combination of both owned and leased properties which generate a substantial income for me. The money I make from my businesses provides the cash to either lease or purchase a property.
When talking about buying property most readers will assume, we mean residential property, however, you have residential and commercial and within each of those categories a wide range of opportunities exist. Residential can be houses, apartments, student lets and HMO while commercial could be holiday lets, serviced apartments, garages, storage, warehouses, shops, caravans etc. A garage can be bought fairly cheaply and with little maintenance be let year on year creating an income producing asset. Sites such as Airbnb, provide the opportunity to earn income from your own residence.
You do not need a lot of money to make money from property. The income you make from your online business can provide you with sufficient income to lease property and make further income.
The Share Market
Investing in shares can be started with around £100. Investing in Dividend Shares will bring in an income each month at a higher rate than if you put your money into a saving account. Monthly dividend shares ensure you have income every month which you can then reinvest back into the shares so you grow your investment. Your £100 can be generated from your business and then used to buy dividend shares. Once you have invested sufficient into the share market, you can start drawing down a percentage of your dividend income each month as your own personal income. By drawing down just a percentage of the dividend and reinvesting the remaining dividend your income will continue to grow every month. I like to think of this like and inflation proof investment or as giving you a pay rise each month. For example, suppose you earn £1000 in dividends and draw down £250 (25%) reinvesting £750 (75%) the following month your dividend would be higher at say £1100. You still drawdown 25% which is £275 and reinvest the balance of £825. Your dividend would then increase the following month to say £1250 and you repeat the same process so each month the dividend increases, the amount you reinvest increases and the amount you drawdown increases. You are continuing to build an income producing asset while you have more and more income to leave on each month. In this example I have used a 75/25% ratio but you could apply any ratio to suit your needs.
Within the cash category there are two key investments we use Peer-2-Peer lending which can be started from as little at £10 and Gold/Silver investing which can start from about £20. Money you can easily make from your business and invest into other investments.
If you check my previous posts about fundamental analysis you will see that the cash category for investing is low cost entry with long term results. You are using Income Producing Assets to build your long-term wealth.
If you are making £10 per week from an eBay account you can invest £10 per week into Peer-2-Peer Lending adding to your weekly income.
Anyone no matter how much they make can start accumulating Income Producing Assets immediately. Today, you could sell an item on eBay and when the money comes in open a Peer-2-Peer Lending Account or a Share Market Investing Account and within one day you have started acquiring Income Producing Assets. The more income producing assets you acquire the wealthier you become.
Fundamental Analysis is looking at the “now”. By the “now” I mean looking at the basic information of what an investment is doing today and deciding if based on that information it is the type of investment you would be interested in buying or starting.
In a previous blog, I introduced you to the Investment Pyramid, you will notice the white cross on image. The cross represents the glue (analysis) that holds the investments together. This analysis helps you to make decisions about your investment. It also provides information which aids in making those decisions.
We teach 4 category investing – Business, Property, Shares and Cash – and within each category fundamental analysis is different. So, let’s look at each category and what we would be looking for within those categories.
Business – There are many different types of businesses, in our training courses, year one business is all about starting a simple business that can generate income for investing. Most of our clients start with
· Ebay – where they are looking at what they have around their homes that is no longer wanted and could be sold online. They are looking at the “now”. They aren’t considering if they can make sales in the next year or two. There immediate plan is to generate cash immediately. Only when they have sold everything possible from their homes do they start thinking about future sales. Their analysis is based on what can I do now to make some money.
· Amazon Dropshipping – is popular as clients can instantly stock an online shop once they have found a supplier they like and can work with. The fundamental analysis is simple the supplier has a product that the customer wants to sell but doesn’t want to hold supplies or worry about dispatching orders. The simple “now” analysis is can I stock a shop and is it a product I would sell? Once those questions are answered then a dropshipping account is opened, an amazon shop is opened and trading starts.
· Network Marketing – The fundamental analysis with Network Marketing Business is can my friends or colleagues do this? Can I sell the products? Do I trust this company? Once those questions are answered
· Youtube – learning how to monetise a Youtube account and attracting clients is where the fundamental analysis comes in.
· For clients who wish to start a more traditional business we tend to work with them on a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis along with the basics of starting a business from suppliers to attracting clients. Again, fundamental analysis is dealing with the “now” and the client’s expectations.
The fundamental analysis is not complicated it is simply finding some very basic information based on the here and now and using it to start a business.
Property – with this category the fundamental analysis is based on the client’s interest in property, for example, what type of property do they have an interest in and how much cash do they have available? Is the type of property they want suitable to the type of person they are? Do they have the finance and the time to work on it or do they need an agent? What is the rental demand for the type of property they are looking at? Will the rents cover any mortgage costs and will there be any profit from the investment? Again they are basic questions based on the here and now.
With clients who want to build a property portfolio then there is more analysis required to determine sustainability.
Paper – covers many different types of investing such as shares, bonds and guilts. For our first year clients, we focus on the share market with simple strategies for starting a share portfolio. The fundamental analysis is based on 3 strategies we teach within the first year. Dividend Investing, Price Cost Averaging and the Compounding Effect. The fundamental analysis is based on ensuring the share works within the strategies being used. This involves looking at some charts; overlaying RSI (Resistance & Support Indicators) tool. Checking the EPS and P/E and ensuring they fit within the parameters we have set. Provided they meet the criteria then the share can safely be purchased. The Fundamental Analysis is ensuring the information fits within the criteria. It is dealing with the “now” information.
Cash – within this category we cover two types of investment
· Bullion – looking at gold and silver prices and using them as a hedge (protection) against the other investments. Holding around 10 – 15% of the total wealth as Bullion.
· Peer-2-Peer Lending – using spare cash to generate additional income through lending the money to other people through Peer-2-Peer platforms. The fundamental analysis involved here is looking at the safety of the investment, the return and the stability of the company.
As you can see, from the examples above, Fundamental Analysis, is simply looking at very basic information, based on what is available today, to ensure it fits within the criteria we set to start an investment portfolio.
What is Balanced Investing and Why is it so Important?
In a previous blog "what is the difference between savers, investors and traders" I discussed how there are lots of different types of investments and how they filter down into just 4 categories - Business, Property, Paper and Cash. This article goes into more depth about the categories and how you would benefit from a balanced investing approach
The image above shows how you invest in all four categories at different levels and the tools used to bind the investments together.
Why Do We Use 4 Categories?
The way the financial markets work there are always investments going up while some are going down. Even within each category there will be some investments up while other are down. The nature of some of the investments means it is often difficult to move your money around quickly to take advantage of the movements. Balanced investing allows you to have investments in each category taking advantage of the growth opportunities while providing time, if required, to move out of one investment into another, without losing the early benefit of low prices and potential growth.
For example, if the property market is down and the share market is in a growth period, it is very difficult to quickly sell property so you have the cash to invest into shares. Having a cash rich business will provide the income or even investing in bullion gives you an asset that can be quickly sold providing the liquidity to be able to invest in the share market.
The balanced investment approach ensures you are always able to take advantage of whatever the market does.
Why Different Investments in each Category?
Let’s look at the business category. As I write this article the High Streets are struggling due to the immense overhead costs they have before they can think of making a profit. Many businesses are closing down and people are losing their jobs. Yet, there are business types that profit during these difficult times. They are Network Marketing and Information Products (Internet Marketing) as people whose jobs are at risk, or who have lost their jobs are looking for quick and easy ways to make money.
During economic downturns (recessions and depressions) these type of businesses become the growth areas within the Business Investment Category. My clients in the UK laugh, when I talk about Fish & Chip shops being a recession proof business. When money is tight, people can’t afford to go to restaurants like they once did so the treat becomes takeaway foods. Fish & Chip shops are an easy, cheap treat for a family.
Network Marketing has phenomenal growth during a recession. Investors who start Network Marketing Businesses find they have accelerated growth during this period. Starting and slowly growing a business, during good times, means you have everything in place ready to take advantage of a downward market.
Within each of the 4 investment categories – business, property, paper and cash, there are numerous investments all reacting differently to the market place. Having investments in all categories ensures you can react to whatever the economic conditions are.
Patience and Learning
While I advocate 4 category investing, I also teach 4 levels of investing – Foundation, Income, Growth and Speculation. Starting with the Foundation level and building on skills and knowledge until you become an expert at what you do when you can then enter the Speculation level of investing. If you try to go straight into Speculative investing you will lose your hard-earned money and be disillusioned with investing.
So, what are the 4 investment levels?
Foundation – this is the introduction to investing. Learning very simple strategies in each category that provides a base on which to build future investments. The base is slightly different in each investment category. In the cash it’s starting with buying small quantities of gold and silver bullion. In business it’s making sure the infrastructure is there to operate the business. In shares we start with lower value, less volatile shares and in property we start with smaller properties generating regular income. The foundation is about making sure you start with a solid base of knowledge and safer investments on which to build for the future. It’s where you start to learn about investing.
Income – the next level of investing is getting the investment to the level where cash is being generated at slightly higher levels than the foundation. As your skills and knowledge grow you can start implementing different strategies that generate higher income. Sufficient to support you and the investment. When you have enough knowledge and income to increase the types of investments you have you then move onto…
Growth – investing more money into growing the capital side of an investment to the stage where it is almost self-supporting. With guaranteed income from the Foundation and Income levels of your investments the growth area can include some riskier investments which could produce exponential growth and income. At this stage you are still growing your knowledge and skills but can now try different strategies as you have a better understanding of investing and a much broader knowledge.
Speculation – these are higher risk investments such as Forex, Spreadtrading, Options etc. that produce very high returns. These investments are very high risk. You can lose a lot of money in the blink of an eye. On the other hand, you can have one investment that works often produces more money than you lose in all the other investments. Due to the high level of risk we only look at these types of investments once you have mastered the other three levels and have a solid base and plenty of cashflow.
It takes time to build your skills and knowledge in all 4 categories and on the 4 different levels. Having the patience to master them will guarantee your wealth and success.
Each category and each level has the potential to create millionaires and dream lifestyles but when the 4 categories and levels work in synergy then there is unlimited potential.
The one thing that most people struggle with is patience. The patience to take the time to learn about investing. The patience to start implementing what they are learning and the patience to allow the investments time to grow so they can reap the benefits.
We now operate in a global market. One that ensures the financial markets move every second of every day of the week somewhere in the world which then impacts on our local markets. Building a balanced investment portfolio based on all 4 categories ensures you always have an investment that is going up in value.
For more information about private coaching or group investment training visit www.2pound73Club.co.uk
What is the Difference Between a Saver, Investor and Trader?
Why is it important to know the difference between a saver, an investor and a trader? In a previous blog, I wrote about the importance of mindset. How different types of mindset reflect the way we look at investing. That mindset also affects what you do with your spare cash or how you prepare for your future.
There are different opportunities available for what you do with your cash and the strategies you use. Understanding the difference between savers, investors and traders will help you to take advantage of the best strategies to suit you.
Your set of personal values, the way you look at things and your nature towards risk will determine if you are a saver, an investor or a trader. If your nature is that of a saver and you decide to trade then it is almost certain you will lose your investment as you will have a battle with your conscious over whether or not to put the money into savings or trade. It is therefore, important you understand who you are and find out which option suits you best.
Starting as a Saver
A saver is someone who takes a proportion of their wages or income each month and sets it aside in a bank account or a managed fund. For example, you might put aside £100 per month. You can put that into any type of savings account or ISA and leave it making some money for the foreseeable future. You could go to a financial company and invest into one of the funds that they manage. The type of funds they offer cover property, business or share markets. Each month you receive a receipt, a share or some acknowledgement that the fund manager has used your money together with other people who are doing exactly the same thing and bought some units in an investment.
There are various names such as Asset Managers, Managed Funds, Index Funds, Mutual Funds etc. The key being, you give someone else control of your money with the expectation that when you want it, it will still be there. There are thousands of different ways to put your savings into these types of funds.
So, a saver trusts someone else’s skills and knowledge to look after their money.
Why Become an Investor?
Investor or an investment are words frequently used out of context. You often here the expression “invest in your future” when you are being encouraged to buy something that has a high price tag. Investing, however, is taking responsibility for finding and managing your own money. Making the decision about where it goes and for how long. You accept total responsibility for the performance of your investment.
As an investor, you buy income producing assets and hold them for a long time. The assets provide income and capital growth. There are only 4 categories you can invest in – business, property, paper and cash. Within each of those categories are thousands of opportunities. I have clients who when I mention property as an investment category say they don’t want to hold residential rental property, which is understandable in the current UK market. But there are alternative ways to invest in property such as garages. They are a cheap way to start a property investment and bring in regular income. Other clients have built holiday lets and some have purchased land and are using it for camping grounds. This shows some of the different ways to invest in property/land. Equally, the other investment categories also have a wide range of different ways to invest in them.
As an investor, you make the decision about the type of investment you want to hold. You control and manage the investment. You make the decision when to buy and when to sell it.
What are Contrarian Investors?
Contrarian Investors tend to go against a market trend. It could be said that applies to most investors. They are looking to get into an investment at the lowest possible price to get the best capital growth opportunities. When markets a going down and everyone is selling a contrarian investor is the one buying. On the other hand, when markets are going up a contrarian investor is selling their investment and taking their profit.
Investors rely on their own skills and knowledge to make investment decisions. They are totally responsible for where they invest their money and when.
Is Trading More Your Style?
A trader is someone who identifies an opportunity and moves it on quickly. Traders do not like owning an asset, they simply see a way to make money from it. You can trade in any of the 4 investment categories – property, business, paper and cash. For example, a property trader is someone who will find a deal then for a fee give that deal to an investor. The trader makes their money from the fee the investor pays. Business Trading works in a similar way where businesses are bought and sold through a middleman (trader). The trader finds the business and works on it until they have a deal they can on sell. They can build a business and create additional value in it or they can split up a business and sell parts of it to buyers who only want part of a business. When it comes to shares or cash there are trading platforms such as Forex, where the trader doesn’t hold any assets but earns their income based on the price movement.
Traders are very market orientated, as they follow trends to ensure they have someone to sell their deal to.
As you can see there is a big difference between Savers, Investors and Traders. Understanding your Mindset, the way you think about money, will determine what you do with your money. Once you identify whether or not you save, invest or trade you can then look at the different strategies that apply to each type to get the best result for you and your future financial goals.
|Is your mindset stopping you from creating a fortune?|
Changing your mindset is the key to building your wealth and dream lifestyle. Yet, without realising they are doing it, many people sabotage their goals, their wealth, their dream lifestyle and sometimes their peace of mind simply because they don't understand the impact their mindset has on their future. Is your mindset holding you back?
In the picture below there are 4 typical types of mindsets. An employee; A self-employed person; a business owner and an investor. In each category you can see that the mindset is different. The focus for each person within each category is different and has an impact on how they view investments and their reaction to investing in general.
Understanding the shift in mindset to that of investor will help you make the right decisions with your investments. It will help you understand why some things work for you and others don't.
Employee - has a mindset which is focused around trading their time for money. They perform their duties as an employer requires, often giving more than is required to make themselves more valuable to the employer and as compensation for giving up their time the employee looks for good wages; pensions; holidays and working conditions. There is nothing wrong with this mindset from an employment point of view, however, changing it to one of investing takes time. It is the most difficult mindset to alter. The employee has to move from being told what to do and when, to becoming an independent thinker whose focus is on the results of their investments. They have to accept responsibility for how their investments perform. They move from the mindset of trading time for money to one of delayed gratification and patience and having to wait for the investments to work. Many find this very challenging.
One of the downsides of this type of mindset is something I see with some clients of the £2.73 Club and with some of my private clients. They are desperate to have a quick result, make their wealth so quickly that they flit from one investment strategy to the next claiming the investments don't work when it is their mindset that isn't working. They are so impatient for an instant result that they don't allow investments time to grow. The constant chopping and changing drains their capital due to all the fees of getting in and out of the investment. They throw money at the next investment or coach hoping this will fix the problem and they will be wealthy within a week or two. Sadly, that doesn't happen and they end up with the mindset that investing is a scam.
Self-employed - are the people I call the Jack of all Trades. They have taken on the responsibility of starting their own business. They are in a steep learning curve as they focus on building their businesses. They have to learn all about business; marketing; customers; sales; staff if they take on any; employment law to deal with any HR related requirements. Many are at the stage where they can't afford to employ consultants to help with running the business. They often struggle to find the cash to for day to day living expenses let alone, investing.
One of the first mindset changes a self-employed person has to address is that of time management. Letting go of some day-to-day activities within their business which can free them up to make more sales, find more customers, generate more income and build their investments. Identifying that sometimes they are the bottleneck holding back their business. Self-employed accidently make good investors as they are so busy with their business, they let the investment run it's course without requiring instant results. They do, however, fail to realise, their business is an investment an asset that can be sold as they become too attached to the business. Being able to step away and look from a distance is a mindset strategy that needs developing.
Business Owner - these are the people who are good at building businesses which in themselves are investments. Business owners have managers who work for them and run the business while the owner concentrates on the strategies needed to continue building and expanding the business. As business owners they have made the first step towards being an investor and the transition to full time investor is much easier as they have already built one category of their investments.
One of the biggest mindset failures of business owners is not thinking big enough. They get their business to a level and run out of steam or motivation to take it further and develop it into a potential public company. The wealthiest business owners have built multiple successful companies. Take a look at Richard Branson; Jeff Bezos; Terry Mathews
Investors - the mindset of an investor is having money work for them so they are not tied to a day job trading time for money. An investor will concentrate on how quickly they can invest their capital and get it back out of the investment with a profit. I call this fast cash. Getting your initial capital out of an investment but still retaining control of the investment. They move their capital into the next investment and exit that one quickly still retaining an income asset. This rinse and repeat process generates quick sustainable wealth as they build assets in the four investment categories - business; property; paper and bullion.
The investor has a positive growth mindset which is looking continually for opportunities around them. They are not investing for instant return but have the patience to allow the investment to reach it's potential knowing they will make their money at a set time within the investment deal.
So, what does your mindset say about you? Are you stopping yourself from becoming wealth? What can you do to change your mindset and change your wealth and lifesyle?
For more information about Wealth Training and/or Private Coaching email info@2pound73Club.co.uk