Self-Publishing with Amazon & Kindle
They say everyone has a book they can write. What is yours?
Gone are the days of trudging around sending manuscripts to publishing houses hoping they will accept it and print your book. Today, businesses such as Amazon’s Kindle Direct Publishing make it so easy to publish, market and make money from your book. This article looks at self-publishing information product books. It’s what I call Desktop Publishing.
We live in a world where information is key. The quicker a potential reader can access the information the quicker you can solve the problem a problem a reader has. Ebooks and Audiobooks means the reader can find the information in a variety of formats to suit their preferences, pay for it and download in a matter of seconds. Instant access to the information a reader wants. Then, if a reader wants a paperback version of your book, they can easily order it, pay for it and get the printed version within a day or two. No bulk printing of books as Amazon Kindle Direct Publishing operates a print on demand system. Every time an order is placed for a paperback book a book is printed.
It used to be that self-publishing was frowned upon as not being a proper author. But, today, self-publishing authors are making a lot of money – often more than with a publishing house – simply by providing the information a reader wants.
I have been at seminars where a speaker has self-published a book with a print company. They spend thousands getting their books published then months trudging around venues speaking – often for free – in the hope they can sell their books and recoup their costs.
Self-publishing through Amazon’s Kindle Direct Publisher, takes all the cost and hassle out of publishing and selling your book.
Kindle Direct Publishing (KDP)
This is the platform Amazon uses for your self-published book. It is a very simple process of creating your book, book cover and uploading it to the platform.
Once you have completed and uploaded your book, KDP create a proof of your book which you accept or amend and then reproof. Once you have accepted a version you tell KDP to publish it and in which countries.
In 2003 I published my first information product. It involved printing off the pages then binding them either with a glue binder or a ring binder. If I had several orders the process was slow and tedious. By 2009, Amazon had launched it publishing site and I started putting my information products on Amazon in the ebook format and later paperback format. Today my books sell around the globe in Canada, US, New Zealand, Australia, Ireland, Japan and India.
Kindle introduced the Kindle Library where books could be borrowed and read without purchasing. While this was initially not liked by many self-publishers, I found that the commissions I receive from page views rather than book sales has had little if no impact on my overall sales. In fact, it seems to have encourage potential readers who would not normally have purchased my books to read them from the library and in return I receive commission based on per page views.
Why Would Anyone Want to Buy my Book?
As I mentioned earlier, we live in the information age where readers have problems that need solving. You are unique with the information you have learnt through life experiences and your knowledge about certain things. By providing your skills and knowledge in a book format, there is someone out there wanting the type of knowledge you have and are willing to pay for it. It might not even be in the country you live in.
I have mentioned how I sell books around the world but I don’t live in the countries where my books sell. People worldwide are looking for information that I have that will help them gain knowledge, improve their skills or solve a problem they have. By producing the information in a book format the reader has access to that information from anywhere where they have internet access.
Marketing Your Book
Contrary to belief, if your book is published through a publishing house, you still have to do marketing to sell your book. The publishing house will want you to do book launches, author presentations and anything possible to help sell your book. Well, self-publishing requires the same dedication only you have more control over your time and the marketing.
As my books sell worldwide, the basis of my marketing is through articles on line that attracts the potential buyer and encourages them to purchase my book. Articles similar to this one. However, as my books are global, I do all my marketing online rather than trudging around seminars, book stores or even markets.
Once I have an idea of sales volumes and demand, I will then put on paid seminars or webinars and provide additional information to a ready-made audience who want to know more. This is the upsell generated from the book. This creates more demand and more sales of additional information products.
The more demand created for your book, the more sales and the more Amazon will market it for you. Based on previous purchases Amazon will recommend to the buyer similar types of books and yours could be the one they advertise. I love receiving recommendations from Amazon and seeing it’s my book they recommend.
Is Self-Publishing for You?
If you can write a book, produce a video or record an audio book then self-publishing is the way forward for you. It is the way to earn maximum returns for the work you have created and keep control over the whole process of self-publishing and marketing your book.
For more information on niche marketing read my book Niche.