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Information on how to start and grow businesses that are cash rich 
Internet Marketing, Asset Protection
3/17/2020 3:06:04 PM

Internet Marketing, Asset Protection

Are you protecting your Assets? Asks Sotiris Bassakaropoulis as we chat about Internet Marketing.

Sotiris and I both started Internet Marketing in the same year 2003.  We were coached by some of the best Internet Marketers in the world.  Both Sotiris and I had different aims from the coaching.

Sotiris lost his job when arriving late to work.  It was an approved lateness previously agreed with his employers.  But that made him determine to never rely on anyone else to provide income for him or his family.  Over one weekend Sotiris made 40 online sales and knew he could make a living from Internet Marketing.

I always wanted to write books and was looking at how I could market them.  I learnt strategies from the training that allowed me to sell my books worldwide.

Today, Sotiris works with people who want to build an online business but his passion is about protecting the digital assets you create online.

What is Internet Marketing?

Internet Marketing is the creation of digital products which are marketed online.  The type of products are information products such as books, videos and training programs which anyone can buy and either access online or download for their own use.  (refer to my blog about Desktop Publishing and Self-Publishing) 
The protection of the digital products are important as what happens when you go to switch on your computer and find your account with a supplier or a website are no longer accessible.  What do you do?

Join me for a chat with Sotiris Bassakaropoulis, where we chat about Internet Marketing, Asset Protection and more.

click on the photo above to watch the video

For more information about internet marketing visit



Self-Publishing on Amazon Kindle Direct Publishing
1/30/2020 5:54:22 PM

Self-Publishing with Amazon & Kindle

They say everyone has a book they can write.  What is yours?

Gone are the days of trudging around sending manuscripts to publishing houses hoping they will accept it and print your book.  Today, businesses such as Amazon’s Kindle Direct Publishing make it so easy to publish, market and make money from your book.  This article looks at self-publishing information product books.  It’s what I call Desktop Publishing.


Why Self-Publishing?

We live in a world where information is key.  The quicker a potential reader can access the information the quicker you can solve the problem a problem a reader has. Ebooks and Audiobooks means the reader can find the information in a variety of formats to suit their preferences, pay for it and download in a matter of seconds.  Instant access to the information a reader wants.  Then, if a reader wants a paperback version of your book, they can easily order it, pay for it and get the printed version within a day or two.  No bulk printing of books as Amazon Kindle Direct Publishing operates a print on demand system.  Every time an order is placed for a paperback book a book is printed.

It used to be that self-publishing was frowned upon as not being a proper author. But, today, self-publishing authors are making a lot of money – often more than with a publishing house – simply by providing the information a reader wants.

I have been at seminars where a speaker has self-published a book with a print company.  They spend thousands getting their books published then months trudging around venues speaking – often for free – in the hope they can sell their books and recoup their costs.

Self-publishing through Amazon’s Kindle Direct Publisher, takes all the cost and hassle out of publishing and selling your book.


Kindle Direct Publishing (KDP)

This is the platform Amazon uses for your self-published book.  It is a very simple process of creating your book, book cover and uploading it to the platform. 

Once you have completed and uploaded your book, KDP create a proof of your book which you accept or amend and then reproof.  Once you have accepted a version you tell KDP to publish it and in which countries.

In 2003 I published my first information product. It involved printing off the pages then binding them either with a glue binder or a ring binder.  If I had several orders the process was slow and tedious.  By 2009, Amazon had launched it publishing site and I started putting my information products on Amazon in the ebook format and later paperback format. Today my books sell around the globe in Canada, US, New Zealand, Australia, Ireland, Japan and India.

Kindle introduced the Kindle Library where books could be borrowed and read without purchasing.  While this was initially not liked by many self-publishers, I found that the commissions I receive from page views rather than book sales has had little if no impact on my overall sales. In fact, it seems to have encourage potential readers who would not normally have purchased my books to read them from the library and in return I receive commission based on per page views.


Why Would Anyone Want to Buy my Book?

As I mentioned earlier, we live in the information age where readers have problems that need solving.  You are unique with the information you have learnt through life experiences and your knowledge about certain things.  By providing your skills and knowledge in a book format, there is someone out there wanting the type of knowledge you have and are willing to pay for it.  It might not even be in the country you live in. 

I have mentioned how I sell books around the world but I don’t live in the countries where my books sell.  People worldwide are looking for information that I have that will help them gain knowledge, improve their skills or solve a problem they have.  By producing the information in a book format the reader has access to that information from anywhere where they have internet access.


Marketing Your Book

Contrary to belief, if your book is published through a publishing house, you still have to do marketing to sell your book.  The publishing house will want you to do book launches, author presentations and anything possible to help sell your book.  Well, self-publishing requires the same dedication only you have more control over your time and the marketing.

As my books sell worldwide, the basis of my marketing is through articles on line that attracts the potential buyer and encourages them to purchase my book.  Articles similar to this one.  However, as my books are global, I do all my marketing online rather than trudging around seminars, book stores or even markets. 

Once I have an idea of sales volumes and demand, I will then put on paid seminars or webinars and provide additional information to a ready-made audience who want to know more.  This is the upsell generated from the book.  This creates more demand and more sales of additional information products.

The more demand created for your book, the more sales and the more Amazon will market it for you.  Based on previous purchases Amazon will recommend to the buyer similar types of books and yours could be the one they advertise.  I love receiving recommendations from Amazon and seeing it’s my book they recommend.


Is Self-Publishing for You?

If you can write a book, produce a video or record an audio book then self-publishing is the way forward for you.  It is the way to earn maximum returns for the work you have created and keep control over the whole process of self-publishing and marketing your book.

For more information on niche marketing read my book Niche.   




What is Niche Marketing and Why is it Key to Building Your Online Sales
1/22/2020 3:04:17 PM

What is Niche Marketing and Why is it the Key to Building Your Online Sales?

How often have you heard the word Niche and wondered what on earth is the person talking about? There is an assumption everyone understands niche marketing but like you I too was once a beginner in online marketing and sales and the word niche was not part of my vocabulary. So, let’s start are the very beginning to understand what is Niche Marketing and why it is key to building your online sales.

Golf is a sport played by millions.  It generates on average 500,000 searches per month.  That is 6 million searches for the word golf per year on google.  If you are trying to sell golf clubs in the golf market unless you have a very high advertising budget you would be so low down the search engine rankings that it is highly unlikely your product will be seen.

However, if you did a word search on US Open Golf that has an average of 8500 searches per month or 102,000 searches per year.  There is a much better chance of your golf clubs being higher up the rankings for US Open Golf than just the word Golf.

US Open Golf is a Niche.  Simply, you are identifying a smaller part of an industry and specialising in that area.  You could narrow the search parameters even more by using the term best golf clubs for US Open Golf.  It creates an even smaller niche and has the best opportunity to get your advert or your website top of the search engine making sales more likely. 

Potential Buyers will only Search Top Entries of Search Engine

Most potential buyers will only search the first page of google when looking for information or a product.  Bear in mind, the top couple of search results are paid for advertising then you must rank in the top 5 -6 to be seen by your potential customers.  The narrower your area of expertise the easier it will be to rank higher and get onto the first page for google searches.

In January 2020, Google altered the algorithm for identifying websites it will categorise to go top of an engine search.  So, it’s not just about the niche you are working in, it is now about the amount of expertise you have as the originator of content and the amount of content you have on your website.  The more content, the better the ranking providing it is good content and you are authoritive with your content.

Be the Authority on Your Niche

The better you know your niche market, the better content you can write and the more authoritive you will appear with your writing.  This will ensure your website is top of the search engines and provide quicker access to clients.  It should be noted, that typically, one to two percent of people who land on your website will click on a link to a product.  Only 1-2 percent of those who click through will actually buy your products.  Selling through a website is a numbers game.  Getting a high number of people to your website is the first part of getting the sales.  Getting higher up the search engine is the key to that.

This is why yourniche market is key to building your online sales.


The Formula For Wealth
1/15/2020 5:43:09 PM

The Formula for Wealth

My life was changed by a car crash that left me unable to walk. Little did I realise at the time, that the two years spent learning to walk again was also teaching me the skills I would need to go from Zero to Millionaire.  Also, unable to work, I had to find a way to make a living.  Today as I look back over that period, I realise I was practicing the skills that would help me develop the Formula for Wealth.

Once fit and back on my feet again I started to put into practice what I was learning.  There were ups and downs, successes and failures until I hit the right formula for wealth which I continue to use today.


Start a Business

It all starts with a business.  But don’t panic, you don’t need to be spending tens of thousands in buying equipment, renting properties and employing staff.  Today’s businesses are created online.  Books, ebooks and audiobooks are all created, self-published and sold online. Information Products are bundled together including books, videos and reports all providing a solution to a problem your client has.  They can easily search Amazon for guides to help them from fixing a leaky pipe to legal advice or simply click on a link to a product you recommend and you receive a commission if they buy.

Your household junk is someone else’s treasure and there’s no better place to buy and sell than ebay. Little do people realise they are running a little home-based business with their accounts making money for each item they sell.  It is then quite easy to upscale your account and become a power seller on ebay making thousands a year.

Tutorials are one of the best Niche Markets for YouTube.  If you have knowledge or skills that can be recorded in a video and uploaded to your Youtube account then you can start to make some money from advertising and product recommendations.  Product Reviews are very popular, as people want to see what an item looks like taken out of packaging before they buy it.  A link in your review could soon see you earning commissions on sales.

There are so many opportunities to start small and begin an online business then upscale as you attract viewers to your channel

Income from your online business provides cash to invest in….



I have mentioned in a previous blog about investing in shares using ISAs.  Yet when you are first starting to invest finding an extra one or two hundred pound a month can put a strain on your finances.  Starting a small business as mentioned about quickly brings in the cash to purchase shares.

Simple strategies for creating monthly income from your shares can soon see your investment providing sufficient income to invest in….



You may not realise that you can start investing in property from just £1.  There are ways to control properties and earn an income from them as though you own them from just £1.  Have a little more to spend and you can get other people to source the deals for you.

If you particularly want to own property then shares provides an excellent way of saving the money you have made from your business until you can afford to purchase a property.


Protect Your Investments

The Global Economy has many ups and downs affecting your investments in the Share Market and Property.  However, you can hedge the ups and downs with Bullion.  In particular, Gold and Silver Bullion.  When economies are in recession Gold and Silver tends to go up protecting the losses on your other investment with the growth in your bullion investment.  This generates cash with which to buy more shares and property at depressed prices so when the markets start to recover again you achieve enormous growth.  It is what we call a Transfer of Wealth. (more about this in future blogs)


The formula for Wealth

click the above photo to view video

So now you have the formula for Wealth.  Start a business, invest the money you make into shares.  Once you have enough in your share account buy property and then protect it all with bullion.  Play the ups and downs of the markets.  Repeat until Rich.  

For more information about investing visit my youtube channel 

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